Why It’s Easier Than Ever to Build Digital Products
I’ve always been drawn to the idea of building things. The act of creating, of taking an idea and making it real, feels like magic. The problem is: I’m kind of clumsy.
Honestly, I would love to be the person who crafts furniture, repairs a bike, or builds a treehouse for the kids. But every time I tried, the outcome never justified the time, the mistakes, or the materials lost along the way. I’m simply not that guy.
But in digital? That’s another story. There, I feel at home.
I started in high school, learning HTML and PHP, and later went on to study software engineering. That gave me the tools to bring ideas to life. Over time, I devoted myself to building other things — a company, a family, a community — and each of them has been deeply meaningful in its own way. But throughout all of it, the passion for creating digitally has always remained, like a thread connecting different moments of my life.
And now, it feels like we’ve entered a new golden era for digital crafters.
Even with technical knowledge, you always hit limits: lack of design skills, gaps in promotion, missing expertise in some area. But today, those barriers are lower than ever. We have tools that support us at every step of the journey — from idea to prototype to launch.
Of course, let’s be clear: engineering still matters. Deep technical expertise is irreplaceable, especially when it comes to building products that scale, securing user data, or ensuring that systems are reliable. This “liquid” way of creating that AI enables doesn’t mean skipping over those fundamentals. What it means is that, for the early stages, prototyping something new has never been easier.
This summer, I experienced that first-hand.
For years, I had a note in my endless TODO list: sort all the drawers in my house full of gadgets, connectors, and cables. I finally decided to do it. And, of course, after finding the fourth duplicate cable I had bought because I didn’t remember I already owned one, I realized I needed a better system.
My first thought was: let’s make a spreadsheet.
Then came the next thought: wait a moment, why not build an app for this?
And that’s how Digital Drawer was born.
With the help of new coding AI tools (Codex, Claude, Cursor, and of course ChatGPT), I was able to create something from scratch. Not only the code, but also the design, the copy, the promotion materials — tools like Vercel, AI design assistants, and text generators made the process incredibly smooth.
I built something useful for me, and then I thought: maybe it’s useful for others too. So today, I launched Digital Drawer on Product Hunt.
If you’ve ever struggled with the same problem, I’d love for you to check it out. And if you leave a review or a vote, you’ll receive my infinite gratitude (and some love, too).
Because this is what being a digital crafter is about: transforming small frustrations into solutions, and solutions into something we can share with the world.
We are living a wonderful era for building. And it has just begun.
